Companies and internal communication: what is really missing?
Research carried out by a Board examining 600 employees sampled among micro, SMEs and large companies reveals the background of corporate communication. In fact, the survey analyzes how much employees feel involved in company life, especially in terms of participation and sharing of information.
What do workers want and what is the real gap to fill? Emails still hold first place in the dissemination of internal information but word of mouth claims an important and central function in sharing information. Then there is 20% that still relies on the bulletin board as a source of useful internal news.
If in micro enterprises these tools are used effectively and communication is ensured by size, only 17% of employees in SMEs declare that they feel truly involved. In large groups this only happens if communication is well structured. From the survey, the company intranet which large groups rely on is overestimated and therefore eclipsed: it is no longer perceived as an efficient tool.
Another distinction that the research makes is that of gender: women seek sharing much more than their male colleagues and feel far more involved in and connected to the companies they work for.
The critical elements that have emerged from the research are various and consistent with a need for companies to put in place a more trusting and less controlling culture. Employees complain that timely, clear and undistorted communication is essential. And they ask for a timely training and updating system as well as a company that listens more closely and gives a quick and comprehensive response. Companies must become aware of the ineffectiveness of the control culture as regards the degree of employee satisfaction and their consequent feeling of affiliation. Only 15% of respondents say they work in contexts based on trust. A fact that makes you think.