Fashion and trends not to be missed in summer 2019
Summer, you know, makes us feel light and particularly aesthetic-conscious. But evenwanting to get passionate about Fashion, there are trends and trends. The latest notexactly eco-friendly fashion craze for youngsters is the purchase of single-use clothes, to be thrown away after wearing them just once. Across the Channel this year, an estimated 50 million garments will be purchased, worth 2.7 million pounds, to be worn at festivals, ceremonies and holidays, the perfect occasions for buying up this one wear clothing. Such is the phenomenon that Oxfam has launched its “Second-end September” campaigndedicated to reusing these clothes after the summer.
More eco-friendly and the harbinger of new habits is the green turning point of some brands that are working on projects for garments that need to be washed as little as possible, focusing on monosilver particles to prevent odors. Or merino wool garments that arrive on the market with the premise that you can avoid washing them for 100 days in a row. The efforts of the fashion industry to stick to ecological production demonstrate the priority of the theme, with the entire sector dedicating numerous projects to it.
Still looking at new trends, it will not have escaped the notice of fashion bloggers that London has put tickets for the fashion shows on sale for the first time. Not for all the shows, but those in the Hub section. Six brands will be involved – it is not known which one as yet – and the price of the shows is 135 pounds, which buys you access to the show, a drink, a shopper and entrance to the Positive Fashion talk. Instead, a ticket priced 245 pounds, guarantees a VIP pass, gadgets and, above all, front row seats at the fashion show.
Finally, long live rent fashion, the amazing new craze for clothes for rent, which is popularin Milan: from haute couture to sportware, nothing is out of your reach anymore.