The discreet charm of small and medium-sized enterprises
Thriving districts and communities able to adapt to innovation and protect the preservation of ancient knowledge. And so much inventiveness, proactivity and positivity at a time when of reasons to be pessimistic is not difficult to find. The small and medium-sized Italian company thrives in some places more than in others but it generally marks the resilience to the most fierce crisis of the Italian industrial world.
How do SMEs become so high-performing? Like the small towns like Carpi, they become industrial districts from 2.4 billion euros and a population growing by 10%, including an immigration well integrated and planned operously?
What is the secret of the small towns that performe despite the crisis still holding Italy far from the pre-2008 levels? In addition to the virtues of good entrepreneurship there is more and the recipe that has transformed small and medium reality in large industrial centers or services – such as Cagliari – in a poor context, but very rich with 25,400 euros of average income per capita-it – is certainly tracked in the mix between a limited area of extension of the districts but one international scope of the business.
Business that has started and spread globally so much to score invoicing and visibility dream, also thanks to the digital and the revolution that has resulted, and new professionalism that have been included in teams managed through a strong Managerial approach and a strong boost to innovation.
Internationalizing has meant for many small and medium-sized realities to exploit all the energy in new start-ups, all local knowledge and traditional skills in unique and innovative products the right tenacity-together with marketing strategies and Communication, as well as product development and retail-to enter new markets. Away a time in space and time but now within a click.