Influencer: ends the era of free adv
The Influercer is outlined as a figure in digital marketing but explodes as a phenomenon in the era of Instagram, making real star models or starlettes and bringing them to the fore. From Kylie Jenner directly from the award-winning Kardashian firm to Chiara Ferragni, They are a real war machine in fact, and they just let people talk about themselves.
In the UK the most profitable business of digital marketing is regulated and to advertise from today it will be necessary to specify it clearly. Another important pillar of the norm, the Brand is considered co-responsible for the non-communication to the user. The influencer in the United Kingdom is obliged to explain, therefore, the publicity purpose of the post, in whatever form it is declined.
The example of Ferragni ramps and its emule destined to proliferate, together with all the smallest and most efficient influencers that Ferragni faithfully follow in the footsteps, that without necessarily earning 30 million euros make a breach in the hearts of followers and are increasingly welcome to companies. Also for the greater availability they can devote with a more limited target, ranging from 10000 to 500000 followers.
But the opinions are controversial, and the confidence in the capabilities of influencers contrasts their high cost: here then supporters of the oleogrammed influencer, digital and virtual model that can perform the same functions and give the same consumer experience to the Instagram navigator, at no cost to the company.
What will be the trend that will impose only the time and the market will say. For now the web space is unlimited and available.
